Travel Review is an invaluable online resource for travelers searching for hotels, restaurants and tours. As an impartial source of reviews from fellow travelers, this free resource also features articles about current trends and destinations – offering visitors access to an abundance of knowledge in one convenient place.
Travel Reviews can be found across multiple major platforms such as TripAdvisor, Expedia and Google. Listing your business multiple places increases its chances of being discovered when potential guests research vacation plans – this also provides greater visibility for your brand while building trust among your target audience.
According to a study by So Connect, customers are less likely to trust brands without reviews from customers; in fact, 88% of consumers say they trust online reviews as much as personal recommendations – thus emphasizing the importance of maintaining an excellent reputation in travel businesses for success.
One effective way to attract customers and build credibility is by encouraging past guests to leave reviews on your website or social media. One approach would be adding review links on both platforms; alternatively you can send emails directly after trips asking guests to share their experience by leaving reviews.
Create positive reviews by offering rewards to guests for sharing their experiences. This could take the form of small gifts, discounts off future reservations or free entry to local events; rewarding guests for sharing is an effective way to show that you value their feedback and strive to provide memorable experiences for them.
If you want to become a travel writer, take writing courses at either your community college or university. General writing classes can help hone your writing skills while improving the clarity and conciseness of articles that you produce. In addition, travel-focused writing courses or beginner-oriented online classes may offer useful training. Lastly, books and magazines on travel writing provide insights into industry expectations.
Many travel companies struggle with effectively using customer data. A recent report by Skift and Adobe found that only one-third of travel executives rated their personalization efforts four points or higher on a five-point scale. With today’s sophisticated review management software, travel brands can exploit hidden patterns and uncover insights hidden in review data that would otherwise remain unexplored.
Trailfinders has found great success using review data to inform its product development process, employing a “watch team” that monitors review trends and feeds this information back to product teams, which allows them to quickly identify emerging opportunities as well as prioritize issues that must be addressed quickly and efficiently. Such insight allows travel companies to save both time and resources as they enhance marketing initiatives – something particularly crucial in an eCommerce environment such as travel.
